Tuesday, March 27, 2012

What is a Makeup Artist? Who should really hold this title?

Loving to prepare meals and being a great cook does not automatically convert you into a Chef. The same applies to makeup. Being great at applying makeup on yourself and being a cosmetic aficionado does not automatically convert you into a Makeup Artist aka: MUA. With all the new techonological advances, online portals quickly became a huge market to broadcast yourself, your business and hobbies. YouTube has opened the doors for many makeup addicts to share their latest purchases, video blogging, do product reviews, remake looks found in magazines and become makeup gurus. However, the term "MUA" is used far too loosely and presently, it seems that everyone is a makeup artist.

What exactly is a makeup artist? Well, to begin with, there are various facets of makeup artistry. There are artists that only focus on bridal work and special occasion makeup in which they strive to make their clients look naturally beautiful on such important events and ensure long wear, smudge resistant makeup. Airbrush makeup artists apply makeup using a compressor and can use their skills to obtain a lot of bridal work and also air brush body painting. There are body painters that can work with an airbrush machine or other cosmetics for the body and hand paint. Special effects artists in my opinion are on an entire different level of makeup artistry becuase they deal with molding and prosthetics, usually using their artistry for TV and film. TV and film makeup artists usually deal with High Definition and have to apply makeup to their clients in a well blended, natural format because HD television shows any mistake and is very unforgiving. Theatrical artists are those that primarily work on set with Broadway shows.  Many people who work in retail can also be considered makeup artists because they must apply makeup on clients of all skin colors, ethnic backgrounds and ages. The most recognized form of makeup artistry are those of editorial/high fashion makeup artists that master clean faces but also can do marvelous high fashion and creative looks.

Now that we have established the various types of makeup artists, I would like to state that many successful artists never went to makeup school, cosmetology school or took any type of class or course. Just like with many other forms of art, it is a natural talent that does not necessarily need formal training. Living in America, there are many schools that offer classes so if this is a career that interests you I advise you to look into your options for learning the basics. I, personally have never gone to school or taken a class but I am looking forward to taking a few classes by world renown makeup artists next year.

One thing that all makeup artists (despite the field you focus in) have in common is that we all get paid, monetary compensation for the vast majority of our services.  You cannot call yourself a MUA if you simply do makeup on yourself and are not a working MUA that works out of a store, salon, or are a mobile, freelance traveling artist.  Professional MUAs have pro kits with makeup in it ready to do makeup on clients of all ages, skin types and textures along with all ethnic backgrounds. As makeup artists we also know a lot about skin care because skin preparation is essential prior to any makeup application. Product knowledge is of extreme importance because we deal with clients that have different needs, sensitivities and wants.

With so many gurus on the rise, aspiring artists feel that doing extravagant looks with bold colors and going to extremes will denote how talented you are as a MUA. Unfortunately, this is not true. It is a lot more difficult to make a client look naturally beautiful without making it look like they are caked with makeup than to create an extreme look with loads of cosmetics. I, just like many beginnig MUAs was like this when I first started. I wanted to prove that I knew how to do creative makeup and started out by doing makeup with  bright colors and what not, but slowly realized that your main income as a MUA and respect comes from clean beauty. Trust me, I will always have a love for bright and dramatic makeup but I do know that in regards to my career as a makeup artist, I need to focus on creating clean, natural, supple skin. Doing this, I am ensuring more paid work. I occasionally still do creative makeup for my portfolio but mainly get booked to do clean makeup.

Makeup artists also are color masters and can create custom colored foundations for each client, know face/bone structure and apply makeup differently according to each client face shape, age and needs. We can sculpt and transform a person's face without looking like they are wearing a mask and enhance best features while diminishing flaws. If your work only shows what you can do on yourself and you only practice with your face, then how can you be a MUA if you are not accustomed to various skin textures, types, concerns, conditions and ages? Not to mention color and undertones.

So, in essence, if you do not have clients, do not get paid work, tear sheets, photos from your work on other people to add to your portfolio, then you are not a makeup artist. You can be a makeup lover, aficionado, junkie or guru, but definitely not a MUA.

I am not bashing YouTube gurus, bloggers or makeup junkies. I am simply posting about this to clarify the jobs that real working makeup artists do. Also, as artists, most of us do more than one simple type of makeup and almost all freelancers do bridal, catalog, editorial and TV& Film makeup. We even try to dabble with SFX makeup. Many YouTube gurus are not simply gurus, they are working freelance MUA that travel and have numerous clients and sponsors. You can pretty much tell who these are because they don't always do the same cut crease look with false lashes all the time, they teach tips and tricks of the trade as well.

Thank you for taking the time to read my latest posting. I have a lot to work on as an artist myself but I put in a lot of time, effort and money into my passion and career and I am highly offended when people refer to themselves as MUA when they truely aren't.
Heather Spataro

Thursday, March 1, 2012

Working in Chicago

I had the great pleasure of traveling to Chicago recently to work with the beautiful Michele Joy and the ever talented, Nude Fine Artist & Celebrity Photographer Bruce Mondschain, on part of a photographic series he plans to show. The experience was fantastic and one I will not soon forget!  To see more of Bruce's amazing work visit http://blmfinearts.com/home.php?v=0&g=4   Here are some shots from that shoot!

Warning! Nude Shots Pictured Below! 



















Monday, January 23, 2012

Casting Call for Creative Photographic Color Series


~ PLEASE READ BEFORE SUBMITTING ~
Searching for 10 models to be a part of a provocative 10 month series based on color.
Colors used to create looks will be Red, Blue, Green, Purple, Pink, Silver, Gold, White, Yellow and Orange. Each model may have hair accessories, makeup, wardrobe, props, etc...in all shades of their chosen color, to create the shot.


We are looking to have a very ethnically diverse group of women.
Non-models are welcomed to apply.

Shoots will be once a month, tentatively on the last Sunday of each month, starting March 2012 continuing through December 2012, in the Grand Rapid, MI Area. 

Models may not choose color.  Color matching will be done based on the synergy between the models look and the feel of the color.

 Important Note
 This project is a Trade based project. Models will receive a disc of final shots, picked by Scott and Heather

Gas compensation will be provided to those traveling farther than 100 RT miles

Though the project is a trade shoot, please make no mistake that this is still a professional series. Due to the enormity of the project, if you are selected and scheduled to shoot and you cancel, you MUST give at least 2 weeks written notice, other wise we will charge you $150.00. All too often we come across Models who do not take Trade projects seriously, so this is in effect to safe guard our time and expense into each individual participating in the project as well as to protect the series as a whole.

How to Apply
Please send a phone number, email address, a photo and a link to your portfolio or Facebook page to
If you apply any other way your submission may be lost or over looked.
All applicants will be gone through and determined by February 15th

To view other Fantastic Series and Concept Projects done by Heather Spataro & Scott Story
(Lady Gaga, Lip Look Book, Snow Queen, India Project, Black Widow, etc..)
Please Visit:





S.P.A Wins: 2012 WeddingWire Brides Choice Award!!

WeddingWire, the nation's leading wedding Marketplace, is excited to announce Spataro Precision Aesthetics has been selected to receive the prestigious WeddingWire Bride’s Choice Awards™ 2012 for Beauty & Health!

The esteemed annual awards program recognizes the top local wedding vendors from the WeddingWire Network who demonstrate excellence in quality, service, responsiveness and professionalism within the wedding industry. While many industry awards are selected by the organization, Spataro Precision Aesthetics was selected based on its stellar reviews from past newlywed clients.

Spataro Precision Aesthetics is recognized as part of the top five percent of wedding professionals in the WeddingWire local vendor community, comprised of over 200,000 wedding professionals throughout the United States and Canada. The Bride’s Choice Award recognizes the best local wedding vendors across 20 service categories, from wedding venues to wedding photographers, based on their overall professional achievements throughout the past year.

“WeddingWire is thrilled to honor the success of the top-rated wedding professionals within the WeddingWire Community,” said Timothy Chi, CEO, WeddingWire. “Since the launch of the Bride’s Choice Awards™ program four years ago, thousands of outstanding wedding professionals have been recognized by the bridal community for their supreme service and dedication to the wedding industry. It is with great pleasure that we congratulate Spataro Precision Aesthetics for their continued professionalism and commitment to enriching the wedding planning experience for engaged couples.”

We are happy to announce that Spataro Precision Aesthetics is one of the very best Beauty & Health within the WeddingWire Network, which includes leading wedding planning sites WeddingWire, Project Wedding, Brides.com, Martha Stewart Weddings, and Weddingbee. We would like to thank our past clients for taking the time to review our business on WeddingWire. Thanks to their positive feedback we were able to receive the WeddingWire Bride’s Choice Awards™ for 2012.

For more information, please visit our WeddingWire Storefront today at http://www.weddingwire.com/biz/spataro-precision-aesthetics-muskegon/87c752ca29871131.html.

To learn more about the Bride's Choice Awards™, please visit www.WeddingWire.com.